Marshall McLuhan Quotes (39 quotations)

Index Page # 1 of 2 (Quotes : 1 - 25 )

1. A point of view can be a dangerous luxury when substituted for insight and understanding. - Marshall McLuhan

2. Ads are carefully designed by the Madison Avenue frog-men-of-the-mind for semiconscious exposure. - Marshall McLuhan

3. Ads are the cave art of the twentieth century. - Marshall McLuhan

4. Ads seem to work on the very advanced principle that a small pellet or pattern in a noisy, redundant barrage of repetition will gradually assert itself. Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brain-washing. This depth principle of onslaught on the unconscious may be the reason why. - Marshall McLuhan

5. Advertising is an environmental striptease for a world of abundance. - Marshall McLuhan

6. Advertising is the greatest art form of the 20th century. - Marshall McLuhan

7. Affluence creates poverty. - Marshall McLuhan

8. American youth attributes much more importance to arriving at driver's license age than at voting age. - Marshall McLuhan

9. An expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Any expensive ad is as carefully built on the tested foundations of public stereotypes or 'sets' of established attitudes, as any skyscraper is built on bedrock. - Marshall McLuhan

10. Antipathy, dissimilarity of views, hate, contempt, can accompany true love. - Marshall McLuhan

11. Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists. - Marshall McLuhan

12. Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it. - Marshall McLuhan

13. Art is anything you can get away with. - Marshall McLuhan

14. Experiment is necessary in establishing an academy, but certain principles must apply to this business of art as to any other business which affects the artistic tic sense of the community. Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language. - Marshall McLuhan

15. Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist. - Marshall McLuhan

16. Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot. - Marshall McLuhan

17. Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. - Marshall McLuhan

18. I don't necessarily agree with everything I say. - Marshall McLuhan

19. I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. - Marshall McLuhan

20. Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. - Marshall McLuhan

21. It's misleading to suppose there is any basic difference between education and entertainment. - Marshall McLuhan

22. Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. - Marshall McLuhan

23. Money is just the poor man's credit card. - Marshall McLuhan

24. Most of our assumptions have outlived their uselessness. - Marshall McLuhan

25. Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools. - Marshall McLuhan

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