Ernan Roman

Your most effective marketing ...

Your most effective marketing tool may be your own customer list, but you'd better make sure you have one. A lot of people think they can just use the list of companies they send bills to. Wrong. That's a billing list. If you want a marketing list, you have to generate one, and that means including the information a marketer needs, which is a lot different from the information a credit manager needs.- Ernan Roman

Next Quote : Erwin Rommel : Don't fight a battle if you ...
Prev Quote : Henry Rollins : When you start to doubt ...