We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either. -- Steve Ballmer

The lifeblood of our business is that R&D spend. There's nothing that flows through a pipe or down a wire or anything else. We have to continuously create new innovation that lets people do something they didn't think they could do the day before. -- Steve Ballmer

Over the next 6 years alone, we will invest another $40 billion in innovation, continuing to make us a top R&D spender in any industry. -- Steve Ballmer

Innovation means many things. Microsoft can be fairly credited with innovating around the personal computer such that in a very short period of time it has become a ubiquitous tool in business, schools and many homes around the world. -- Steve Ballmer

Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world. -- Sergey Brin

People try new things all the time. By now, the people who succeed have to be very sophisticated. -- Sergey Brin

If you look at innovation, it doesn't just occur in the lab. -- Michael Dell

All economic activity is by definition "high risk". And defending yesterday--that is, not innovating-- is far more risky than making tomorrow. -- Peter Drucker

When you innovate, you've got to be prepared for everyone telling you you're nuts. -- Larry Ellison

It's fascinating as we continue to innovate and lead the way in both the application space and the database space. In the very beginning, people said you couldn't make relational databases fast enough to be commercially viable. I thought we could, and we were the first to do it. But we took tremendous abuse until IBM said, "Oh yeah, this stuff is good." -- Larry Ellison

Innovation distinguishes between a leader and a follower. -- Steve Jobs

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it. -- Steve Jobs

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. -- Steve Jobs

I didn’t invent the hamburger. I just took it more seriously than anyone else. -- Ray Kroc

The fact that I have entered into IT-related business is proof that businesses have to evolve and keep with time. One has to re-invent continuously. -- Kerry Packer

Organize as much as possible around teams, to achieve enhanced focus, task orientation, innovativeness, and individual commitment. -- Tom Peters

We have already begun taking concrete steps to change the structure of our economy and, as we have discussed a great deal, to give it a more innovative quality. -- Vladimir Putin

Truly great talents with capabilities and strategy are extremely rare and the extra margin on inventiveness, courage and prudence is even rarer and must be rewarded. -- Li Ka Shing

I have always been driven to buck the system, to innovate, to take things beyond where they've been. -- Sam Walton

We are driving innovation to be leaders in areas such as advertising, music, broadband, and search. Consumers vote with their mouse every day and we never take their choices for granted. -- Jerry Yang

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